Two very different companies, each with a shared vision of innovation and the objective of always being there for customers at all times. In fact, given the two companies focus on customer relationships, it could be said that both Harley-Davidson and Volvo Trucks are on a very similar, if not the same, journey.
Now, for the first time, both Harley-Davidson and Volvo Trucks are working together to jointly build on their individual brand's strengths with an innovative business relationship designed for the ultimate benefit of both company's customers. This long term relationship involves sharing business experiences and also customer opportunities.
In the words of Harley-Davidson UK's XR1200® Race Series Manager Ian McLeod: "We ride with you. Harley-Davidson is not just about the motorcycles but also the long term relationship with our customers. The motorcycles are an enabler for a lifestyle."
Volvo Group UK Managing Director Göran Nyberg agrees: "In much the same way as Harley- Davidson, Volvo Trucks is about more than just the vehicles. Our objective is for our trucks to enable operators to run a successful business. But, long term, it's the partnership that customers develop with Volvo Trucks and our Dealer Network which is at the heart of the relationship."
"Like Harley-Davidson, that relationship is often about affinity with the manufacturer as well as trust in the brand to deliver on core values, and we mustn't forget that pride in ownership plays an important part for many Volvo operators too."
"This all has to be coupled to an innovative approach to helping transport operators manage costs through our Total Transport Solution approach which includes schemes such as the Fuelwatch programme and maintenance contracts to suit every operation. However, we believe that by working closely with another high profile brand like Harley-Davidson, we can learn a great deal from each other in terms of how best to work even more closely with our customers."
Although there are innovative programmes in development which will be announced in due course, the first manifestation of this innovative partnership is the appearance of a guest motorcycle which is currently competing in the XR1200® Race Series in the UK.
A different guest rider, whose points don't count towards the overall standings, is saddling up on the Harley-Davidson XR1200® for each round of the seven event series which takes in major circuits such as Snetterton, Oulton Park and Brands Hatch, finishing the season off in September at Donington Park.
With eleven teams drawn from the Harley-Davidson UK and Ireland dealer network and eighteen riders competing on the USA Flat Track style machines at some of the country's toughest twistiest short circuits, there is bound to be plenty of close quarter dicing and great sporting entertainment.
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